How do I pay for it?

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We already know what and when, but how do we pay for what we buy?

Although credit cards are still the main payment method for online stores, 2014 has seen a marked growth in other alternatives, such as: bank transfers, digital money (PayPal, Bitcoins, etc.), payment vouchers at ATMs (Rapipago, PagoFácil).

In the Spanish study, credit card payments accounted for 64% of transactions, while payments with electronic money (Paypal in this case) accounted for 26% of purchases. The mail marketing to doctors surprise was provided by bank transfers, which accounted for almost 10% of transactions this year.

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In the United States, according to an analysis by Invesp , 33% of users use coupons purchased in online stores to make their purchases. This is also a trend in purchases in our region, even more marked than digital money. It is the reason for the success of websites such as Groupon, Clickon, LetsBonus, among others.

online habits coupons

Services on demand
Without a doubt, what has driven the growth of e-commerce sales in 2014 the most is the various facilities offered to users. According to the same Invesp study, 80% of North American users choose to buy online if they are offered free shipping of the product. 64% of users tend to complete their purchase process if they are offered free exchange and return of the product.

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These options have led to 83% of online consumers in the United States expressing satisfaction with their online shopping experiences. And this increase in user confidence translates into more and better sales.

shopping experience

Things to keep in mind in 2015
The services added to the purchasing process (discount coupons, free shipping, exchange and return facilities, etc.) are an important factor when it comes to making sales and should not be overlooked in 2015 to get to know the e-commerce consumer. Even if our price is better than our competition, users are gradually becoming accustomed to these options, and not offering them is today a determining factor in the purchase.

One of the most important forecasts for 2015 according to the Yodetiendas study is that mobile purchases in Spain will reach 33% of all online purchases made . In the United States, according to Invesp, on the other hand, 50% of online consumers use their smartphones to make purchases; and 60% of users who own tablets have made at least one online purchase with them during 2014.