How to create a social media strategy

[subornaakter20]

The first thing to consider when developing a social media strategy is: What is the point? That is, where do we want to go or what do we want to achieve with it? In the example I took, 3 objectives are identified:

-Sales
-Gain loyalty
-Create awareness

The key to a solid and well-formed strategy journalist email list is to focus on one of these points and exploit it to the fullest. When you try to cover everything, you will most likely end up doing nothing well.

[Tweet “If your brand is new, it is advisable or a priority to create awareness #socialmedia”]

At the same time, you need to constantly review your objective and not be afraid to backtrack and change course if you see fit. A very useful element for this has to do with listening to your audience .

How to implement a social media strategy?
It is essential to consider what type of post you want to make. There are two factors to consider here: creation and community ; that is, the audience you want to reach and the contact you intend to have with users.

The important thing is that both spheres fit together, that updates do not overlap with responses to the public.

You also need to define a frequency for updating your content, and also respond regularly to user queries and comments.

It will be feedback that allows growth in the various areas.

Once you have all this defined, you must find a way to measure the results to develop a new plan .

The monitoring aspect of social media has to do, first of all, with our objectives: whether we want to measure sales, or loyalty and trust, or awareness created by considering comments and queries.

The idea is to look at variables that can be measured: how much our content is shared, how much economic value was produced, how many comments we received.

In terms of money, in the amount of time spent, in the dialogue with clients ; that is where social media strategies can be measured and areas of growth and aspects that need to be reworked can be identified.

In summary….

A good social media strategy will help you attract customers, retain existing ones and, best of all, significantly increase your sales opportunities.

To achieve your goals, you must generate valuable content aimed at your target audience. You must also identify the best times and channels to reach your audience.

And most importantly, don't forget to measure your strategy, knowing what is working and what is not will help you take the necessary actions in time.

What do you think? How long does it take you to develop a social media strategy?