Consider the competitive advantages that the company can offer you as an ally

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You can choose brands within your sector because they are complementary and will help buyers in both sectors. However, you should try not to have them compete with the same keywords, that is, they should not be in direct competition to avoid overlapping.

Explore the social networks of your potential allies and evaluate the quality of the content they share on each of their profiles.
Remember that the shared content you create will be on those platforms and you need to determine if it will actually have a positive response.

Check the interactions, likes, comments and shares rates. If it is an account with good engagement , it will be beneficial; if not, evaluate other candidates.

Evaluate each prospect's web and content high school senior mailing list reach . There are online tools like that can help you get a general idea of ​​the traffic they receive, bounce rates, keywords and sources that users are using to reach that page.
Partners don't necessarily have to have millions of Internet users on their site, but there must be a good fit between their audience and yours. Try to find something in them that you don't have that will help boost your brand.

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Search for the company on Google because there isn't much that the king of search engines misses. I suggest you look in the news option to evaluate which are the first results it returns.
If the ratings are not positive, you may want to consider crossing it off your list. If, on the other hand, it has good reviews , you may have a great prospect for co-marketing partnerships.

Subscribe to their newsletter and blog . This way you can evaluate how they market and what content they share with their users.
This will be your opportunity to evaluate whether the emails they send to their subscribers are attractive or relevant, whether the content provides value or not.

Keep in mind that these partners will be sharing your content and your name through their marketing channels, and you want those channels to work optimally, otherwise your efforts will be in vain. Or worse, they will leave you looking bad.

Check reviews of their products or services . If applicable to the company you are evaluating, check the reviews they receive from customers about the products or services they offer.
This information will give you a general idea of ​​how the brand treats its customers and whether it has a good reputation as a company. This is extremely valuable when it comes to setting up a co-marketing campaign.

Google the person you would be working with , if you know who runs the company or the marketing department.
This information will give you an idea of ​​the experience this potential partner may have, whether others recommend their work, and whether they are a good fit to engage with within your professional sector.

Look for references about this potential partner . If you have mutual contacts on LinkedIn or any other social network, you can send a private message to collect opinions about the candidate.
References are immensely valuable in determining whether a person is well-regarded in the industry and whether it is worth partnering with them for a co-marketing campaign.

Make an introductory call to confirm that you are aligned . This first approach can reveal how interested they are in running a co-marketing campaign with your company.
This first impression is very important: you can see how excited they are about working with you or if you share goals that complement each other well.