Some of the best Content Marketing Software

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Percolate: In the 2015 report on “Social Engagement Platforms” from technology analyst firm Forrester Research, Percolate is recommended as a practical way to integrate social media efforts. The firm names the platform a “leader” in the category. “The platform features best-in-class workflows and content creation tools,” the firm notes in its report. content-marketing-software-percolate2
NewsCred – Founded in 2008, NewsCred has set out to help brands find content to power their marketing efforts by connecting brands with freelance writers. They currently have clients such as Barclays, CISCO, NASDAQ, Pepsi, and Toyota to name just a few. CEO Shafqat Islam describes the company’s approach as a “SaaS platform plus a marketplace” where brands can use the software to plan and manage their content marketing campaigns and also use the marketplace fronk oil email list to find the content they need.
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Kapost: This marketing tool organizes the content of your content marketing strategies, transforming it into a structured business process; it manages the entire process including planning (persona/stages of purchase), ideation, production (marketing calendar, workflows and approvals), distribution and analysis. It also organizes all content regardless of type, including emails, landing pages, blogs, whitepapers, eBooks, infographics, videos and social media.
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Success story when implementing a Content Marketing Software
1 Randstad case
Founded in the Netherlands in 1960, Randstad has grown to become the second-largest recruitment company in the world. However, in 2015, their website had a high volume of traffic but low search engine rankings; they offered visitors engaging content to download, but they had no effective way to capture and engage leads.

The first thing their Global Content Manager did with HubSpot’s content marketing platform was create personas, so Randstad could understand its different visitors and then serve the content they wanted to read when they wanted it.

Randstad realized that marketing the entry to its website would be crucial to its future growth. Within six months of working with HubSpot to create personalized content for each visitor, the company increased the number of leads to Randstad.com by four times.

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2 Visa Case
Visa Europe is one of the most established competitors in the region in the payment methods business. The company wanted to position itself as an industry leader and reach out to high-level professionals in the payment technology industry within continental Europe. Due to the high volume of competition, they decided to implement Newscreed , one of the content software options available to large companies.

The solution provided by this content marketing software was to host curated content with a license that focused on the evolution of payments within Europe. The microsite features content from leading publishers such as The Daily Telegraph , VentureBeat and The Economist. Visa Europe would then be more engaged with its readers, through calls to action such as social follow buttons and newsletter sign-ups.