Another example of Buyer Persona

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Buyer Persona

Aníbal is married. He lives with his wife and two daughters in Córdoba, Argentina. He is a traveler whose main reason for traveling is business and work.

This is a contemporary adult, has a good fishing and forestry email list relationship with technology, but uses it only to search for information, this profile also travels for pleasure on some occasions of the year.

He shares content related to news, economics and politics. He loves comfort and prestige.

It is present on 2.0 platforms; Twitter and Facebook. The Internet is very important during your travels, not only to carry out your work activities, but also to maintain communication with your colleagues and family who are far away.

A search you can do on Google is “10 best markets in Latin America to invest”, “Best destinations for this vacation”, “The 10 best hotels in Colombia”

There is still more
Buyer Persona

Stefani Serrano is a 30-year-old Uruguayan living in Chile. She lives with her boyfriend in an apartment shared with another couple in Santiago de Chile.

Their main reason for traveling is to visit family and friends abroad, or in another state of the country, the second reason is to get to know a new place and have new experiences.

He has a good relationship with technology and uses it to keep in touch with his loved ones or obtain information.

She shares content related to the feelings she experiences when reuniting with family or friends and what this means to them, as well as new things to learn. She is present on 2.0 platforms: Facebook, Twitter and Instagram, but she spends most of her time on Facebook.

A search you can do on Google is “10 best restaurants in Uruguay”, “The 10 cheapest dates to travel”.

As you can see, the previous development of the Buyer Persona focuses on a specific demographic group, with specific tastes and characteristics that we can use to our advantage when developing a digital strategy for the launch or promotion of a brand or product.

The important thing is to do the exercise and not forget how crucial it is to know the definition of Buyer Persona, as this is directly reflected in the results at the end of the project, whether or not the objectives were achieved and how they performed.

With the following video you will learn some tips that you should follow to define your Buyer Persona

20 Questions to Create a Buyer Persona
Another advantage of the Buyer Persona is that you can interview people who you think could become customers of your brand . If there are ways to connect with them and you don't know what they are, what better way to find out than to ask them directly?

When preparing the questionnaire that will help you define the profiles your business is targeting, it is key to ask the right questions. Below you will find 20 questions that can help you create your Buyer Persona:

Some questions to find out about your purchasing habits
Do you prefer to buy online or in a physical store?
How often do you make an online purchase?
Do you prefer to do research before purchasing a product?
How was your last shopping experience? What prompted you to make that purchase?
Do you prefer to do research to find the best price? Are you one of those who prefers quality over price?
You can ask yourself these questions to find out their content preferences
What topics do you like to research on Google?
What blogs do you visit frequently?
What are the social networks that you prefer to use?
Do you use social media for entertainment or to search for information of personal interest?
Do you use Google to research topics related to your work?