Pinterest Ads: Campaign Goals

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Pinterest offers three categories of advertising campaign objectives: creating brand awareness, attracting interest, and getting conversions.

In the first category, you can choose between “Brand Awareness” (CPM) and “Video Views” (CPV). These are how Pinners discover your company, products, or services.

The second category includes the “Traffic” option (billed in the CPC model), which allows you to increase the number of visits to your website.

In the third: "Conversions" (settled in the CPA model) - aimed at increasing the activity nigeria rcs data of Pinners on your website and "Catalog sales" (settled in the CPC or oCPM model, i.e. the optimized maximum value that you are willing to pay for every 1000 views of your ad). That is, typical product ads.

Make sure your Pinterest campaign goals are aligned with your business goals and align with your marketing and sales strategy.

advertising on pinterest advertising campaign objective

Pinterest Advertising: Advertising Formats
Pinterest has five Pin-based ad formats that you can use for your pre-selected purposes. Here they are.

Promoted Pin
It comes in the form of a vertical or square image (.jpg or .png format, file size up to 10 MB). It is used to increase the visibility of Pins that you share on your business profile.

Once a Pinner clicks on it, they are automatically taken to your website. This is different from organic Rich Pins, which require a user to double-click to be redirected to your website.

If they save your promoted Pin to the board, it will take the form of an organic Pin (the label indicating that it is an ad will disappear). Thanks to this, the material you prepared will gain a "second life" in the service's ecosystem.