Facebook's Learning Phase and Its Impact on Your Campaign

[sumaiyakhatun26]

Limited learning
What if the ad set fails to generate 50 conversions this week? It enters the “learning limited” phase and will not reach peak performance.

Limited learning is not a death sentence, there are campaigns that have acceptable results at this stage. In general, however, try to avoid returning a campaign to the learning stage.


As I mentioned, during the learning phase, your campaign results may be far from expected. What does that mean? Fewer conversions, lower conversion rate, higher CPA, and possibly under-spending of your budget.

You have to accept this, as long as the results are not so bad that they do not promise netherlands rcs data to reach 50 conversions and leave the learning phase. Therefore, when planning a campaign, take into account the inevitability of the learning phase.

Are you preparing a holiday campaign or a specific promotion? Consider launching it well in advance so that the campaign doesn’t get bogged down in the learning phase at a crucial moment.

However, if your campaigns don't get out of the learning phase, don't stress out. In my advertising history, I've seen ad sets that incorrectly display it for a long time, ad sets that convert great despite supposedly being stuck in this phase... well, Facebook is full of bugs.