You know exactly what the answer is, right?

[sumaiyakhatun26]

The question that comes to mind at this point is: what frequency is optimal?


It depends!

From the industry. The purpose and specifics of the campaign. Your goals as an advertiser. And a number of other factors.

For most advertising purposes and with default settings, you don't have to worry about frequency yourself - the advertising algorithm does it for you.

However, you can take control of it if this is your idea for the campaign – for example, you want to maximize reach or increase the range in the selected target group.

Then you have two basic tools to control ad frequency.

One is limiting the display of ads per person – the so-called capping. This option is available morocco rcs data only for the “Reach” advertising purpose.

The second option – available for other targets – is the so-called unique daily range. And that’s what we’ll look at now.

What is unique daily reach?
Unique daily reach allows you to show your ads to a single viewer only once a day.

At least in principle, because in practice it may be a bit more than once a day. If the campaign uses many placements, it may happen that it will appear in several of them in short time intervals and after the first "emission" the algorithm simply does not have time to react. However, we can assume that with a unique daily reach the ad is displayed once a day. That is why I write that it is an atomic option.