Branding: Definition and Reasons to Implement It

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What is branding?
Branding is the process of building a brand.

So, are Branding and Digital Marketing the same thing? Not necessarily.

The truth is that Digital Marketing must cpa email list touch on many important areas for a brand, such as web positioning, social networks, virtual stores, email marketing, Google Ads campaigns, etc.

Let's see what the difference is between Digital marketing and branding



All of these things that Digital Marketing involves correspond to the so-called push actions, which are carried out by working towards the digital environment, so that user responses are usually obtained in a short period of time.

These actions are completely directed towards the conversion of a website, therefore, there is a clear purpose but it can be achieved by dedicating a little time and effort.

But when we talk about the medium and long term, things get complicated, because for a brand to win the hearts of its prospects, much more is needed than just time. A good branding strategy is needed.

A brand goes beyond a logo and a slogan. A brand has attributes and a personality that must be very well defined by your company.

Much more than just the brand name, you need to consider what its competitive advantage is.

Why differentiate yourself from other brands
On the other hand, the brand must be given certain values ​​and attributes in order to “humanize” it.

The idea of ​​making it more human is to make it equal to the clients and for them to feel identified. However, although it is said easily, it is not.

It requires effort and dedication and the results are not usually as immediate as we would like.

To achieve profitability in the medium and long term, we recommend using Branding in your Digital Marketing strategy.

What is Branding? Now, in detail
Branding is all the ways you establish an image of your company in the eyes of your customers. By creating a website that describes what you offer, designing advertisements that promote your products and services, selecting specific corporate colors that will be associated with your company, creating a logo and displaying it on all your social media accounts, your company will be branded forever.

That is, by doing all of this you will be shaping how and what perceptions people have about your brand. And what your customers say about your brand is reality (not what you would like them to think).

Branding is the impression that arises in their minds when they hear the name of your brand. It is based on a feeling they have, which, in turn, is based on their experiences they have had with the brand, whether good or not.

Finally, we want to share with you the concept of Branding according to the Spanish Association of Branding Companies:

“Branding is the intelligent, strategic and creative management of all those differentiating elements of a brand's identity (tangible or intangible), which contribute to the construction of a distinctive, relevant, complete and sustainable brand promise and experience over time.”

For branding, you can follow these tips: