How to Get Leads with Facebook

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Getting leads with Facebook goes beyond hiring a Facebook Ads service.

But can Facebook alone really generate leads for B2B companies?

For many trying to attract more fans through the networking site, there’s something fundamentally awkward about the effort, and that’s how long it can take to accomplish it. In fact, Facebook “can be a lonely place for B2B marketers,” says Joe Chernov, vice president of content marketing at Eloqua, a marketing technology company in attorney email list Vienna, Va. B2B marketers are increasingly looking to Facebook as a channel for content distribution and engagement.


In 2011, 70% of B2B marketers used Facebook to share content across their networks, up 30% from the previous year, according to a study by MarketingProfs in association with the Content Marketing Institute.

But overall, the key to getting more leads on Facebook is: Embracing the idea that as a social network, it allows you to connect with potential customers and, in other words, real people.

Even if your business is supplying other businesses, there is still one person (or perhaps a series of people) who ultimately makes the purchase.

Recalibrate your thinking. Even in B2B, the goal is to reach and engage with real individuals.
Keep in mind that Facebook has a larger population than any country in the world except China and India.
According to Facebook, its users are very active, visiting the site an average of 40 times a month for an average of 23 minutes per visit.
What that means for any marketer is that business updates are competing with potentially much more engaging things (photos, invitations, etc.).
However, Facebook can work quite well for many businesses of any type.
With these tips that we will give you below, you can use it to increase engagement and generate leads .

But before we begin, it is worth clarifying: your company must have a business page, that is, a fan page, not just an individual profile in order to achieve this.



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Tips on how to get leads with Facebook
Think outside Facebook
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Embedding widgets and plugins on your company's website can be a significant way to increase engagement.

Integrate Facebook share icons into your landing page and emails your business sends to allow your customers to easily share your offers with their friends, thus increasing your visibility.