Balance volume and achievability

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When it comes to finding keywords worth pursuing, you should always consider relevance and intent more important than volume — especially in B2B marketing. As any savvy practitioner knows, bringing a dozen of the right people to your site is much more valuable than 100 of the wrong people.

Keywords with relatively low monthly search volume can be valuable if the people looking for them have the right relevance and intent. As you search for SEO keywords, try to determine how the most educated, high-intent users are searching for products and services like yours. Chances are, you’ll determine that they’re using lower volume search terms to try to hone in on what they’re looking for more specifically.

The most effective SEO strategies focus on a combination of high, medium, and low volume keywords of high relevance and match their content to intent accordingly, filtering users from higher-volume keywords to more specific product-related pages.

Along with the average search volume that a keyword benin telegram data drives, SEO tools will also highlight the keyword difficulty. This is often expressed as a percentage, with 0% being the easiest and 100% being the hardest. Keyword difficulty is essentially a measure of how firmly entrenched the current top results are in the SERP for a given keyword. As keyword difficulty increases, you’ll need better content and more referring domains to compete with other results.

Keywords with high volume and low difficulty are often the “low-hanging fruit” worth prioritizing, but chances are you won’t find enough of those keywords to build out your full strategy.

After that, you’ll have to pick and choose your battles by evaluating what’s valuable vs. what’s achievable. Striking the right balance will mean targeting a healthy combination of high-intent, low volume keywords with low or reasonable difficulty and higher volume keywords with achievable difficulty.

Report, rinse, repeat