How to improve your site’s E-E-A-T score

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You’ll want to think big-picture when evaluating your brand’s E-E-A-T standing. It’s not something you accomplish with one specific piece of content; Google evaluates a source’s larger footprint in making these assessments.

Here are some steps you can take to improve your website’s favorability in the scope of E-E-A-T:

Showcase your experience and track record. Share detailed case studies, testimonials and success stories when possible. Try to orient them more toward the audience (why this matters to you) versus the source (why this makes us look good).
Credit team members and build their expertise. Include bylines in your content that link to author bios where readers can learn more about the person behind the perspective. Encourage employees to develop their own personal brands through thought leadership, speaking engagements, podcast appearances, and so on.
Earn and demonstrate industry recognition. Make it easy for visitors to discover your company’s awards or certifications. Create content that’s so good you gain mentions and backlinks from influential and respected industry voices.
Ensure your website sends trust-building signals. Use secure HTTPS, clearly display contact information, and maintain an up-to-date privacy policy. Even small touches like clearly explaining what will happen when someone fills out a form can go a long way toward cultivating a transparent experience that builds trust.
Make sure your content is accurate, up-to-date and actionable. Genuinely india telegram data helpful and high-quality content is essential. Keep a close eye on key pages that become outdated. Track and remove non-functional links. Avoid citing junk sources (i.e. listicles). Update timely content with fresh insights and info.
Benefits of E-E-A-T audit and knowing your E-E-A-T score
E-E-A-T audits provide a way to systematically evaluate how effectively your website is sending trust-building signals to search engines and visitors, so you can find opportunities to get better. This is an investment in both your SEO and your brand reputation.

Conducting an E-E-A-T audit and knowing your E-E-A-T score across each category, then taking action on the resulting insights can help you:

Improve search rankings
Attract more relevant and qualified organic traffic
Enhance your credibility
Increase engagement on your site
Boost conversion rates
Strengthen your competitive advantage
Fortify compliance in regulated industries
Build trust and loyalty with your audience
Future-proof against upcoming algorithm and platform changes
Want to get started with your journey for an E-E-A-T optimized web presence? Check out our SEO services and let’s talk.