What made this gym interaction so successful?

[rifat28dddd]

After a few weeks of seeing the same people in my weekly Saturday workout class, it was clear we shared something: our love for the instructor and his kick-ass class.

That bond made a quick conversation starter and rapport builder before the class began.

I connected with some of the class-goers and learned that one was a principal of an elementary school.

I was selling educational software to elementary schools, and after slovenia telegram data hearing about my work, the principal asked me to demo my solutions for her and her staff. Wow!

Because of my networking connection, I didn’t need to cold call the school, instead the decision-maker was asking me for a meeting.

Within weeks I got the sale (note the average sales cycle was 3+ months). And, she referred me to a few other principals in the area!

Lesson:

I used a shared love for the class to make connections, I was friendly, I asked questions to find out who did what, I created trust and demonstrated my reliability by following up, and I scored.