The Best Lead Magnet Ideas to Capture More Leads

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When VPRO Medialab embarks on the study of an emerging technology, the lab examines it from a multitude of angles. For example, when it wanted to study smart speakers and their potential for storytelling, the project yielded a series of results:

Three short films that visualize possible gambling data germany scenarios related to smart devices in the style of Black Mirror, shot by young directors.
An exhibition that explores what it means to live with ubiquitous smart devices and how to protect yourself from this technology.
An interactive audio experience that shows how an older person in the early stages of dementia can live independently using smart devices.
These ideas gave rise to Home Smart Home , a multimedia project that was nominated in the Digital Media Projects category at this year’s Prix Europa. Home Smart Home combined two objectives:

“ On the one hand, we want to creatively explore the storytelling possibilities that new technologies offer,” explains Annelies Termeer, creative director of VPRO Medialab. “ On the other hand, we want to raise awareness about the positive and negative aspects of these technologies. In this case, the project allowed our audience to think about what it means to bring smart technologies into their homes.”