Monitor analytics and look for opportunities

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Digital Marketing
Analytics are free. The time you have to spend reading and interpreting the data is not free, but it is time well spent. Make sure you review your analytics monthly and look for opportunities.

Some key metrics to look for include:

Traffic Sources: Find out where your audience is coming from to better understand what's working.
Top Pages: Is one blog generating 80 percent of your traffic? What can you do to replicate that experience on your next blog or improve the content to make it more valuable?
Exit pages: Sometimes your exit pages mean nothing. Other times, they mean you’re missing a strong call to action that will lead a site visitor to your product pages after they’ve read your blog and engaged with your content. Spend hong kong email list some time understanding whether customers are going where you want them to go.
Organic Search Traffic: How much traffic is coming from organic search? As your blog content evolves, you should see this number gradually increase month over month if your blogs are targeting effective keywords. With a small budget, you probably don’t have room for a full-blown SEO strategy, but you can still watch your organic search traffic steadily increase.
Visitors from advertising: What happens when a visitor comes to your site after seeing an ad on social media? Do they come, feel overwhelmed, don’t know what to do next, and leave? Or do they explore the site, sign up for your newsletter, and come back later? If it’s the former, then it’s time to think about how to change things up and make sure you’re providing them with value during their visit and generating revenue from advertising for them.