What are the benefits of conversion rate optimization?

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CRO has many benefits beyond increasing sales and attracting new customers. Here are some that you can experience.

1. Deeper understanding of customer needs
Conducting conversion rate optimization exercises requires you to take a close look at how well you are meeting your customers' needs. With this comes incredible insight into their needs and what is holding them back from buying from you.

This knowledge is invaluable. Not only will you learn what’s missing from your site, but you’ll also gain new blog ideas, understand how your sales team should communicate with customers, and gain valuable insights into how to attract and retain new customers.

2. Reducing the cost of conversion
Not only will you get more conversions, but you will also see your cost per conversion go down because you know what your customer wants. You will also be able to increase your organic website traffic, which can provide ghana email list free leads and lower your overall cost per conversion for your business.

CRO is based on using the traffic you already have. This means that you don’t have to pay to increase that traffic. You just need to adjust your site to better meet your customers’ needs.

3. Increase profits
This is the benefit that most companies are looking to achieve when they optimise their conversion rate. And since CRO does not require ongoing expenditures to increase conversions, all that money goes towards your bottom line.

Let's say you currently have 5,000 visitors per month to your site. And your conversion rate is 1 percent. That means you're getting 50 conversions. By increasing your conversion rate to 2 percent, you'll double the number of visits to your site without spending any money on advertising.