How does Google advertising work?

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In contrast, Google is a search engine where users come for information, not entertainment. Google dominates the search engine market, with over 86 percent of the market . Google ads appear at the top of the page in the same format as organic results. These ads are based on keywords that the advertiser selects.

Here, users are actively looking for answers to questions and specific products, services, or brands. Since they are actively looking for these things, it may be easier to convince the consumer to buy from you.

Products with easy-to-explain benefits tend to work best in Google Ads finland email list because there is limited space and no visuals to use as ad copy. To convert, you need to use simple, actionable language.

Getting started with Google Ads is easy: all you need to do is create a Google Ads account. You will target your ads based on search queries or keywords.

For beginners, Google Ad Manager is not considered intuitive or easy to use. You will need some understanding of how keyword selection works to avoid showing ads to irrelevant users, which will result in higher cost per click and lower conversions.

While you can take a Google certification course, this will still only give you a general understanding of targeting, not the deep understanding that will lead to the best results.