The big takeaway here is that these action items

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Aren't particularly groundbreaking. We should have been doing all of these as responsible, effective Internet marketers anyway. Is this a Major, Tectonic Shift in SEO? No. I'm maintaining my previous stance that unless a shift from Google fundamentally changes the classic SEO process: Make pages accessible Target with keywords that searchers employ Build content that users will find useful and valuable Earn editorial links from good sources It doesn't qualify as a "tectonic" or "massive" or "fundamental" change in SEO.


The best practices we've been recommending to france email list clients, developers and content creators for the last half-decade are actually less impacted by this change than by some of the other items we've encountered recently (Bing + Yahoo! combining, real-time results at the top of query results, more vertical results in the SERPs, etc.). These latter examples call for much more active changes, learnings and direct action on the part of SEOs vs. personalization, which by-and-large just strengthens the reasons for best practices we've long known to exist.





p.s. Tomorrow evening at 6pm (Tuesday Dec. 22nd), I'll be attending an informal SEO meetup in San Diego, CA at the Gordon Biersch Brewery in Mission Valley - 5010 Mission Center Road San Diego, CA 92108. Hope to see some of you there before the holidays! For an aggressive, clever, and highly-caffeinated SEO, the small business landscape in almost any city is a treasure trove of opportunities. Unfortunately, getting your hands on that treasure can be a bit of an adventure.