Not Getting Results From Ads on Yelp, Angi, or HomeAdvisor? Here's Why and an Alternative

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Yelp, Angi, and HomeAdvisor are notorious for expensive online advertising that produces little to no results. Here's where you should spend your marketing budget instead.

There are many places to advertise online. But that doesn't always mean they are the best methods for you. Some online advertising platforms are far superior to others and produce much better results.

So if you've been advertising on Yelp, Angi, or HomeAdvisor and paying huge amounts for a high cost per lead — or worse, getting no leads at all — you're not alone. These ad platforms are well known in the marketing industry for their expensive billings, high cost per click, and minimal, if any, results.

We'll cover the problems with Yelp, Angi, and HomeAdvisor. Then we'll talk about how to better use your marketing dollars.

Why Yelp Is Terrible for Small Business Advertising
results from yelp
To get online advertising, you need to be present in search bosnia and herzegovina email list engines and online classifieds sites. But knowing where to invest your advertising dollars can be tricky. Let's first look at some facts and figures about Yelp.

When you're looking for the best local businesses, you're likely turning to one of two places: Google or Yelp. Google processes 3.5 million searches a day. That's 1.2 trillion searches a year. And 58.4% of those searches result in a purchase.

But while Google returns results for millions of queries, Yelp doesn't even rank in the top 100 most visited sites on the Internet , where Google ranks 45th.

So if you're considering where to advertise based on statistics alone, it seems clear that you'll get more results by investing in your presence on Google than on Yelp.

This is why investing in Google through SEO, content marketing, and PPC is much more valuable than advertising on Yelp.