What personal qualities should a commercial director have?
To work in such a position, a set of qualities is required that allow you to perform assigned tasks efficiently:
leadership skills;
skills of motivating subordinates;
the ability to communicate with people, regardless of their status;
developed memory, allowing you to record large amounts of information;
strategic thinking skills;
performance;
analytical mind;
resistance to stressful situations and skills for developing solutions in extreme conditions;
initiative;
desire for self-development.
For a new company, a specialist with experience in taiwan business email list startups is more suitable for the position of commercial director. An experienced manager of this level can independently assemble a good team. He will most likely have to be decisive, be tough in some situations and be able to make decisions quickly.
To work as a commercial director at a company that has been on the market for a long time, specialists with experience are suitable. Such a manager must be creative and able to achieve the set goals. He must develop new methods that contribute to increasing the profitability of the company.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153116
What knowledge and skills does a commercial director need?
Let's look at the basic skills and knowledge that a commercial director will need:
Ability to develop strategies for sales and marketing departments.
Ability to manage teams and subordinates. The responsibilities of the commercial director include managing a number of specialists, including sales managers. It is important that he/she has a deep understanding of the goals and objectives of the sales department and supervises its work.
Knowledge and skills in the field of business process optimization. This concerns skills in creating tasks in the CRM system and managing the working time of subordinates.
Skills in developing KPIs and calculating motivational bonuses for employees.
Knowledge in the field of personnel selection and work with personnel. Such a specialist must understand how to find the right specialists. The commercial director will need skills in training newcomers and their adaptation to the work collective.
Understanding the specifics of logistics. A manager of this level must understand the issues of selecting suppliers to solve various problems and be able to find new sales channels.
Skills in forming and controlling the enterprise budget.
Knowledge of the basics of law.
Experience in using various business methods, including Scrum, Agile, Kanban, etc. Mastering all of the listed methods will significantly improve the efficiency of the enterprise.
Ability to adapt to different situations.
What knowledge and skills does a commercial director need?
Source: shutterstock.com
A candidate for the vacancy of commercial director must have such qualities as patience and determination. Without this, it is impossible to achieve high results in this position.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Responsibility of the Commercial Director
The job description of a commercial director provides for the responsibility of a manager of this level for the work of the entire organization. He is responsible for the following issues:
ensuring complete confidentiality of all data on the structure of the organization, its logistics, marketing strategies and financial transactions;
maintaining employee discipline;
ensuring the necessary working conditions for productive work at the enterprise;
development of systems for delivering products to intermediaries or end consumers;
Ensuring safe production conditions with compliance with the necessary fire safety measures.
If job descriptions are not carried out properly, the commercial director may be subject to appropriate penalties and fines. The main violations committed by managers of this level are:
improper execution (or non-execution) of orders from senior management;
evasion or unfair performance of duties stipulated by the instructions of the commercial director;
submission of false information and reports to the relevant government agencies or company management;
violation of labor discipline and failure to take measures to maintain it among subordinates;
irresponsible attitude towards safety requirements and other standards, which poses a threat to the health and lives of the enterprise’s personnel;
committing offenses provided for by criminal, civil and administrative codes;
abuse of official powers, use of official position for selfish purposes;
causing material or reputational damage to a company, failure to take appropriate measures in the event of potential or existing threats to the enterprise.
Recommended articles on this topic:
B2B Marketing: Key Features, Promotion Channels
Marketing Tips: How to Show That Your Product is the Best
Cross-marketing: 5 examples and 8 mistakes