We explore some general, benchmark figures for particular sponsorship assets later. But before we delve into pricing strategy setting, there are three things you need to consider first:
1. Understand your local sponsorship landscape
The first thing you need to do is research your local spain rcs data sponsorship landscape. Find out what other commercial opportunities are on offer to companies within your area – whether that’s other clubs, or advertising in the local media. These alternative mediums are a form of competition for your club, as they are all different routes for companies to invest their money.
If you visit your council’s website, you can easily search for the marketing opportunities available in your area. This is a great way of discovering who your local competitors are, and what they are charging for their sponsorship assets.
Conducting this research helps you better shape your sponsorship pitch and pricing strategy in a way that is appropriate for your local area.
Remind yourself of the reach your club can provide to potential sponsors. That includes the number of people in your CRM database, your social media following, and also the amount of website traffic you receive.
Total these numbers into one overall figure. That way, when a potential sponsor enquires about your reach, you can easily and quickly provide that one, simple figure – without risk of disengaging with a slow response, or bogging them down with multiple figures.