The Power of Limited-Edition Products in Driving Exclusive Leads

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Practice ‘extreme firmographic focus’.
As sales leaders, it’s tempting to cast the net wide and reel in every opportunity. Paradoxically, it’s better to narrow your team’s focus and go forensic, not far and wide. Todd refers to this as, “extreme firmographic focus.” Look at your historical sales data, team performance, and really internalize which types of customers can get the most value from your solution during times like these. Then, double down on them (and yes, to the exclusion of others).

In a recession, not all industries gambling data lebanon respond equally. Some thrive, some collapse. Which companies and industries that you serve do well in a recession? Who needs what you do, right now? Direct your attention to these deals. With clarity comes confidence, both as a leader, within your team, and ultimately, in your clients.



5. Remember, good (and great) comes from bad.
Tough economic times, when led right, offer an opportunity to improve your sales teams’ grit and your clients’ loyalty. Our brains tend to remember the bad times more than the good. It’s a biochemical response – our brain’s way of ‘recording’ challenging moments, in order to better cope with adversity in the future.