Assess your marketing
The images you use speak volumes. For example, if you only have images of boys playing football on your website and social media, it’s hard for girls to relate. Use slogans that are inclusive and general as opposed to ones that appeal to one gender.
Work with schools
Introducing football at an early age can have a positive south africa rcs data effect on girls’ uptake and participation in the sport. Speak with local schools and encourage them to give girls the same chances as boys to play on a regular basis. In fact, the FA has promised to give every girl in England equal access to football in PE lessons by 2024. Your club can be part of that movement – find out more by reading this BBC news article.
Whether it’s a local or national ex-player, arrange for them to deliver assemblies at local schools. This should be to provide education on women’s football and how girls can get involved. The aim is to empower girls and give them something to aspire to whilst also making boys aware that girls can play football too.