In fact, in a Harvard University study, researchers noted that 30-40% of everyday speech is used to inform other people about ourselves and our own subjective experiences. Further experimentation in the area of financial rewards also discovered people prefer to answer questions about their own beliefs and opinions even when answering other types of questions would have earned them more money.
The key message: people will pay to gambling data turkey talk about themselves!
It’s no surprise then that one of the best ways to engage customers and get them to respond is to make the questions and dialogue about them. Of course, if your goal is to achieve maximum engagement, this information should go beyond simply understanding their role, industry or company and include information that is both timely, relevant, and accurate.
For example:
Did they just change jobs?
Were they just mentioned in the news?
Have you been to the place they’re from or went to school?
Do they have an especially interesting role or career history?
Did you read an article they wrote and enjoy a particular quote?
Did you catch them in a podcast and recall a specific insight they shared?
Did they just post something interesting or relevant to a public social network you can reference?
Any of these elements will make your narrative more personal, and compelling, and drive higher response rates by showing your customer that you did your homework.
How SaaS Companies Can Build Developer-Focused Lead Funnels
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