YouTube is best suited for reaching millennials and (younger) boomers. According to Filmora, the age group that watches the most videos on YouTube is 25 to 44 years old. Sixty-two percent of YouTube viewers are men, while only 38% are women.
However, it is important to note that YouTube's user base is incredibly huge (over 1 billion users), so you will have the opportunity to reach a wider audience if you know how to please YouTube's algorithm.
YouTube can be used to both increase brand awareness and drive traffic to your eCommerce business. As BigCommerce notes, “YouTube is special because it works well at every stage of the sales funnel, offering both visual branding opportunities and traffic that is linked to your site.”
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The Best Tools to Find Influencers for Your Ecommerce Business
Here are some of the tools you should definitely try.
1. Dialspot
LinkedIn for the influencer market.
Dealspotr is a platform that connects influencers rcs data belarus with businesses by offering discount codes through their website.
Here you can offer “free product campaigns” where you provide free products to influencers as a reward or you can choose “ad commission campaign” where they pay influencers a fixed amount as a reward.
You can also offer influencers an exclusive discount code for their followers on your products.
Dealspotr recommends spending at least $100 if you want to work with small to medium sized influencers.
Dealspotr does not offer a point of sale option, meaning their customers can still get deals on the platform, but they will have to find workarounds to apply those discounts to their orders.