Interactive Content Formats You Should Start Using in 2024

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While interactive content is nothing new, it is constantly evolving. Consider adding these types of interactive content to your marketing to see improvements in customer engagement today.

1. Interactive quizzes and surveys
Ask your customers questions. Not only will you learn more about them and get statistics from your own research that you can use in your content, but you will also make your customers think. This will entertain them and make them think about your content.

2. Video
Your video content shouldn't just be talking heads. Instead, engage jamaica email list your audience by answering questions and then tailoring your content to their answers.

3. Augmented reality
Immerse your reader in your content with augmented reality. Bring your products to life by allowing the user to virtually touch them. Or provide a virtual try-on experience so the customer sees your product in a whole new way.

Interactive Content Marketing
4. Virtual reality tours
The hottest trend in real estate and travel is virtual reality. Let the user explore the home as if they were walking through it, so they can see how everything fits together. Don’t just show them static photos and make them guess how close the pantry is to the stove or where the closet is in the master bedroom. And for travel, users can feel like they are interacting with your products and services by placing themselves in different locations away from home.

5. Interactive infographics
Data can be complex. Reading and understanding that data can be even more complex. Simplify it with interactive infographics. You can help users focus on one element of the infographic at a time, gradually revealing more information as the user engages with the content. Allow them to click on buttons and learn more about how the content relates to each other.

6. Gamification
Add game elements to any form of content. For example, you can allow your readers to earn points or unlock achievements as they explore the content. Give them the opportunity to compete with others by maintaining a leaderboard.