How to Maximize Lead Capture at Industry Conferences

[shishir.seoexpert1]

Gong analyzed over 300,000 emails to identify which type of prospecting CTA’s resulted in a successfully booked meeting within 10 days.

1. Specific CTAs: Asking for a meeting and providing a specific date and time. Example: Are you available to meet on Tuesday at 4pm?

2. Open-ended CTAs: Asking for a meeting without all the specifics. Example: Would you be available to meet sometime next week?

3. Interest-based CTAs: Asking the gambling data canada prospect to simply confirm their interest in taking the next step. Example: Are you interested in learning more about {INSERT THING}.

The data showed that starting with interest-based CTAs especially when dealing with cold prospects was the winner! Even though your ultimate goal is to book a discovery call, intro presentation, or pitch meeting, using those as the CTA in your initial outreach will likely trigger your customer’s sense of reactance (i.e. psychological avoidance) even if that wasn’t your intention.



On the other hand, interest-based CTA’s like, “Are you interested in learning more about the connection between network security and revenue retention?”, are more likely to result in your customer committing to the next step because it simply isn’t as scary.