Marketing Secrets Behind the Most Famous Photos in History

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The art of photography was invented almost 200 years ago. However, the ability of photographs to preserve moments in memories does not leave modern people indifferent. For some, photography is a way to express their creativity, and for others, it is a way to remember this moment forever. In the life of a marketer, photographs can play a significant role: for example, one or another frame can touch the most tender strings of the audience's soul.

In this article, we propose 1000 cell phone number list to consider the most famous photographs in the history of mankind from a new, marketing side. What is the secret of the success of the most outstanding photographs? What does marketing have to do with it? What tricks and techniques would be useful for a brand? So, let's dive into the world of art to get inspired for our own achievements.



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"The Kiss in Times Square" by Alfred Eisenstaedt, 1945
Marketing Secrets Behind the Most Famous Photos in History
Photo: GABRIEL BOUYS/AFP

Here is one of the most famous photographs of the 20th century, taken by photographer Alfred Eisenstaedt by accident. The picture is dated August 14, 1945, when it was announced that Japan had surrendered to the Allies, effectively ending World War II. The world saw the picture on August 27 in Life magazine, and since then the debate has been raging: who are these people in the picture? Do they love each other or is it just a random kiss for joy?

As Alfred Eisenstadt recalls, there was a huge crowd in Times Square that day. After the long-awaited announcement of Japan's surrender, the boundaries between strangers seemed to disappear - everyone was hugging and kissing each other.

The US Navy sailor in the photo ran around the square and kissed all the women: old and young, thin and plump. Alfred Eisenstadt kept up with the sailor and accompanied these antics with his camera, but none of the photos satisfied him. And then suddenly - there it was: the sailor kissed a nurse in an elegant white dress. The photographer managed to click the shutter only four times when the sailor had already run on.

Why did this photo become so famous? Let's figure it out:

Storytelling : the photo is dynamic and tells its story. So, it has a plot - a sailor walks through the square and sees an attractive girl in a white dress; the climax - the announcement of victory in World War II and the denouement - an unexpected kiss from emotional excitement.
Context : It was during this period that photo reports gained momentum due to the development of the equipment itself. For example, cameras became lighter and more mobile, which is why street photography became popular. The streets were filled with photographers who wanted to catch an interesting shot for magazines and newspapers. Therefore, photography managed to attract attention with its naturalness and ease.
News hook : you must admit that if Alfred Eisenstadt had photographed an ordinary kissing couple, the photo would hardly have received publicity. In this particular case, there is a weighty news hook: the kiss is the embodiment of joy from victory, and the people in the photo are strangers.
Location : Times Square was a popular place where many events took place. We can't say for sure, but if the photo had been taken somewhere on a farm in Texas, it probably wouldn't have become so popular.
Distribution channels : where would we be without this point? If Alfred Eisenstadt had kept this photo as a keepsake in the far corner of his closet, instead of publishing it in a newspaper, the world would not even have known about the photo.
Technical tricks : Maintaining balance in a photo makes the photograph harmonious: if the nurse was wearing a dark dress, the photo would not look so bright. If the sailor was wearing a white uniform or had a different body structure, the balance would not be achieved either.
Interest in the photo is still growing today: the scene is reproduced in films and sculptures. In addition, people do themed photo shoots, and sometimes influencers are involved in reproducing the photos.

Some critics believe the photo depicts a love encounter between a sailor and a nurse, while others see it as an act of sexual violence. The latter interpretation echoes the contemporary #MeToo movement, which condemns acts of harassment and violence.

Albert Einstein. Arthur Sasse, 1951
Marketing Secrets Behind the Most Famous Photos in History
Photo: ARTHUR SASSE/AFP

It's been about 70 years since the brilliant physicist stuck his tongue out at intrusive journalists. What story does this photo hide?

On March 14, 1951, Albert Einstein celebrated his 72nd birthday at a research center in Princeton, New Jersey. A crowd of journalists and paparazzi were waiting for Albert Einstein outside the celebration hall to get another witty commentary on the political situation in the world. The famous physicist was not a supporter of camera flashes and annoying attention: however, he could not hide even in the back seat of a limousine. In anger, the physicist resorted to an arbitrary movement, namely, he stuck out his tongue. It was this moment that photographer Arthur Sasse managed to capture.

The unkempt-haired professor who often forgot to put on socks but whose theories were only grasped by the world's most brilliant minds was elevated to mythical status throughout his life. The provocative photo, in turn, earned him pop icon status.

The iconic photograph is now known almost from the cradle, because the photo in different interpretations can be seen everywhere: on everyday consumer goods, on clothing, in works of art and even in school textbooks!

As Albert Einstein noted, the language used reflects the scientist's political views. In 2009, the original signed copy of the photograph was sold at auction for $74,324, making it the most expensive photograph in history.

We believe that the reason for the success of the photo is obvious:

Context . By that time, the scientist had already received the Nobel Prize, and before that, he had been nominated for it almost 60 times. In addition, Albert Einstein was almost elected president of Israel. So, there were many factors that made him a star and an icon of that time.
Storytelling . There is all the necessary background for this fascinating photo: the culmination, of course, was a bold gesture that society certainly did not expect from an outstanding personality. This led to a wave of surprise among the society. Albert later claimed that the photo best reflected his attitude to the political and economic situation in the world.
Distribution channels . Did you know that Einstein himself was involved in distributing the photograph? The scientist liked the picture so much that he asked for 9 copies to be made for himself. Later, it was used as greeting cards.
The phenomenon of photography is its eternity: even with the passage of time, the genius professor has a huge number of fans of all ages. And photography itself has become a symbol of nonconformism and an integral part of pop culture.