Using Behind-the-Scenes Videos to Build Transparency With Leads

[shishir.seoexpert1]

There’s an all too common (and hidden) mistake I see salespeople make that completely ruins the impact of their pitch!

When it comes to capturing your customer’s attention, I’ve spoken about the tremendous conversion power of leading your sales pitch with the problem your customer is experiencing instead of the product.

After all, purchasing decisions are gambling data thailand driven by feelings. And because humans are biologically programmed to prioritize threats of pain and loss in our environment, leading your pitch with problems and the visceral feelings the drive is a powerful way to deliver your message.

The problem is that too many salespeople think they’re leading the problems, but what they’re actually leading with is products.

The result is that customers and prospects ignore them.



Here’s what I mean.

Many salespeople lead their pitches and prospecting narratives with questions that sound like these: