It would seem, what is nepal cell phone number list the secret of success? The market offers many alternatives like Ahrefs, Serpstat, Semrush. All thanks to the wide functionality that will be useful for content creators, SEO and PPC specialists, marketers, web analysts.
The tools cover a range of use cases, from optimizing traffic acquisition to finding potential customers. In this article, we explore the capabilities of SimilarWeb and share practical tips for working with it.
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SimilarWeb: What is this service and who needs it
SimilarWeb is a well-known web analytics tool that can help you gain insights into customer behavior, view competitor data, conduct market research, and even track sales and investment opportunities. The SimilarWeb dashboard consists of nine data metrics that cover all aspects of website performance:
Website Overview: Here you can get information about the website's rank, traffic score (visits in the last 6 months), engagement (time spent by users on the page and page views).
Geography. Find out which country your site is getting traffic from. The data is displayed in numbers and on a cartogram.
Referrals. Here you can see the list of the top ten sites for incoming and outgoing referrals. The data is collected over a period of three months.
Search Traffic: Find out how much traffic comes from organic keywords and how much comes from paid keywords.
Social Media: This lists the top five traffic sources, along with the overall percentage of traffic that came from social media.
Display Advertising: You can see how much traffic the top ten sites receive and the overall percentage of traffic received through display advertising.
In addition, the platform provides extensive opportunities for analyzing audiences, keywords, mobile applications - but more on that later.
So, SimilarWeb is useful for any business that is looking to strengthen its presence in the digital sphere. In particular,Marketers can use the servicefor competitor analysis, traffic channel performance assessment, content planning and search engine optimization, and better understanding of your target audience.
Useful SimilarWeb Features You (Haven't) Heard Of
In a fast-paced digital environment, it is important to keep your finger on the pulse and always be aware of the latest changes. If you are not yet using SimilarWeb to its full potential, then we recommend that you fix this after our short guide
Audience Analysis in SimilarWeb
Audience Analysis— is the process of gathering as much information as possible about an audience to understand who they are, what their pain points are, and what they need. This helps in planning advertising campaigns, developing new products, and researching and segmenting the market.
SimilarWeb offers several ways to solve this issue: in the first case, you can usefree versionand enter the website address in the appropriate field. After that, analyze:
Localization of the audience using a cartogram. This will help determine the geographical characteristics of the audience (language, local interests, mentality).
Age and gender of the audience. The information is easy to understand, because it is visualized using a diagram and broken down by gender and age of users.
Interests. SimilarWeb provides information about the categories that interest users, the sites that the audience most often visits, as well as popular topics/queries.
To access more advanced features, you need to create an account on the platform. SimilarWeb provides a free 7-day version, and this time is enough to get a complete picture of the overall state of affairs. Log in to your account and go to the “Website Analysis” section. Select the “Audience” tab and analyze:
Geographical characteristics. Unlike the free version, you can see the dynamics of the number of views by country. In addition, we recommend analyzing the average time users spend on the site and the number of pages visited.
Audience Interests: In the paid version, you will find out the ratio of the audience for a certain industry, and also get more detailed information on the sites that users visit.
Another useful feature for better understanding your audience is behavioral analysis . To do this, check out the “Traffic Sources” report and analyze the channels through which your audience visits your resource.
Market Analysis in SimilarWeb
Market Analysishelps to make informed strategic business decisions on brand development, product implementation, entering new markets, launching advertising campaigns, etc. Similarweb will support you at the following stages:
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Market segmentation. Similarweb allows you to create your own segments, as well as segment the market by ready-made indicators (demographic, behavioral, firmographic, psychographic).
Market size analysis. The Similarweb Industry Analysis tool will come in handy, as it will provide information on: traffic share, total share of unique visitors in real time, change in traffic share over time.
Market Trends Research. Here we will analyze seasonal keywords and determine the most popular keywords and their traffic share, search volume, traffic leaders.
Competitive Analysis. The website analysis function will guide you in the competitive advantages of a particular player. Competitiveness analysis will show which players in the market attract more traffic and where it comes from. The Digital Research Intelligence tool will provide information on the volume of traffic that each competitor's marketing channel receives.
Finally, you should analyze your competitors' keyword strategy using a keyword research tool.
Analysis of PPC advertising in SimilarWeb
Contextual advertising is a powerful tool for any online business. However, without additional insight into competitors’ efforts, their advertising creatives, and ROI, few will succeed. So, what can you do in Similarweb toPPC advertising analysis? Let's figure it out below:
Budget analysis. The paid search overview feature will help you analyze the competitive landscape, seasonality of certain campaigns, and compare your efforts with the market situation. You can also use the PPC Spend tool, which allows you to estimate the costs of websites on search queries over a certain period of time.
Keyword Analysis: The PPC Keywords Tool will help you analyze which keywords are driving the most traffic to your competitors' ads; identify keywords that are likely to convert; and view the CPC for each keyword.
Competitor Ad Analysis: The media analytics tool helps you determine which competitor ads are performing best.
PPC advertising analysis by KPI. Similarweb allows you to track and analyze the following contextual advertising KPIs: CPC, CTR, CPA, ROAS, QS.
Additionally, you can create and download a report on the success of the PPC campaign in any convenient format.
Everything you wanted to know about Similarweb: a guide to the main functions of the service
Read also : How to Improve Google Ads Reporting with Custom Columns? Top 10 Data Points to Analyze
Find keywords in SimilarWeb
Tofind keywords in SimilarWeb, you need to create an account and get access to a 7-day trial. Here are some ways to search for keywords:
Search for competitor keywords. To do this, go to the "Search" section and select the "Keywords" block. Enter the website addresses of up to 5 competitors and see the overall search traffic and the number of organic and paid keywords driving traffic to the websites. For best results, you can use the built-in filters.
Search for keywords by the stage the customer is at (TOFU, MOFU, BOFU). To do this, use the competitor keyword table we made above. It is important to use the filters "Organic traffic" and "Non-branded keywords". Keyword for the stage (TOFU) reflect the initial study of the product (what, which, where). MOFU is characterized by product comparison, so you can use more specific terms with the brand name. BOFU is a display of a certain assessment of the product, as well as narrowing down the options.
Search keywords by industry. Go back to the dashboard and select the SEO block. Select the Keywords by Industry section and in the corresponding field, select the name of the industry from the suggested options. Set the time intervals, configure the desired geographic region and filter only non-branded keywords.
Find content ideas on SimilarWeb
Content is king today. In order tofind interesting ideasfor social media posts or blog content, you don't have to be a wizard. Just open Similarweb and get to work. So, with the service you can:
Find ideas for informational content. Let's use the "Keyword by Industry" tool and see the results. You can determine the current information needs of users, find topics for creating content, and navigate the traffic indicators for a particular keyword.
Find ideas for trending and popular content. Again, the “Keyword by Industry” tool will come in handy. Let’s set up several filters: “Recently discovered” will help you find content ideas faster than your competitors. The “Trends” filter will help you identify promising content creation ideas.
Find ideas that competitors are using. With the Competitive Analysis feature, we can determine what traffic the most popular web pages are getting.