Sales Outsourcing - Close Leads

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So, inside sales outsourcing is a solution for startups and small businesses that are looking to improve their sales process—without an in-house, inside sales team. (Or, just one that’s too small for the growth they’re after.)

Here, outsourcing partners will take over the "inside sales" process—calling, texting, and/or emailing—which frees up valuable resources for your small business.

Outside Sales Outsourcing
Think inside sales—then reverse it. Outside sales focuses on face-to-face customer interactions, and so, requires some travel.

Outside sales outsourcing uses a sales agency or freelance sales agents to provide feet-on-the-ground salespeople for your product or service. Outsourcing offers on-field expertise with the latest sales strategies, relationship-building techniques, and cost-saving procedures.

The outside sales approach is also typically more expensive and time-consuming than the inside sales approach. This makes outsourcing an attractive option for many B2B companies, especially in industries where in-person sales are the standard.

Outsourced Lead Generation
Outsourced lead generation is what it sounds like: You’re hiring a third party to generate qualified leads—and drive those qualified leads to your in-house sales team.

Outsourcing lead generation can help you tackle multiple top-of-funnel channels at once, which makes you more resilient to unexpected market changes.

These outsourcing companies may specialize in certain areas of business development, like cold calling, or approach it more generally. They might focus on inbound or outbound lead gen, as they prospect and qualify on your behalf. They can also help laser-define your target market, if you’re struggling there.

Lead gen involves both marketing and sales, so it’s important to get these teams on the same page about your lead gen partner—and your goals for outsourcing.