Step – Establish your USP
What can you do that nobody else can? What do you do differently from your competitors?
Finding your unique selling point (USP) is critical. Your rebrand should shine a spotlight on your USP and what makes you different.
List all the benefits of your service and myanmar rcs data what makes it unique compared to the competition
Identify which areas can not be replicated or copied
Define what is in it for the customer and what emotional needs your service provides them with
This information can help to provide some clarity during your rebranding process.
Step – Establish roles and responsibilities
If you haven’t already, now is a good time to determine who will be involved in the rebrand process. This is especially important if your organisation has a committee, or multiple people will need to approve the new brand.
Design can be subjective. Or to put in another way, it’s easy for people to give an opinion based on their own personal likes and dislikes. While feedback is valuable, ultimately you want to act upon the research and information gathered up to this point, and not just go with your favourite colour!
Write down the names of people who need to be involved throughout the process. Then decide:
Who is ultimately responsible for approving / signing-off the brand
Who’s opinion will be valuable but they might not have the final say
Who will manage the process – this person will act as a project manager and help keep everyone informed, including third parties like a designer
Step – Start the redesign
This is the step where things actually start to take shape. It’s important that during this stage you identify all the areas that need redesigning. This will vary depending on which type of rebrand you opt for.