Components of Native Advertising

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A native post consists of two parts - a native teaser and sponsored content.

Native teaser

A native teaser is the part that the audience can see in the news feed, on the home page of the site and on some other portals where natives are promoted.

The point of such a teaser is to veterinary email list attract the audience's attention and make them want to click on the ad. After clicking, all the information about the product becomes visible. In appearance, the teaser is the same as other similar contexts on the original page. But the native openly states that this material is an advertisement.

Native teasers are similar to banners, as they can be placed anywhere your target audience might appear.

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The platforms and their placement methods are divided into two categories - in-feed and in-read :

An in-feed teaser is placed in the news of a social network, on an information portal or on the home page of a publication surrounded by similar contexts. It should look like its neighbors. At the same time, it should compete for the audience's interest, captivate them and make them want to click on the ad.

An in-read teaser is placed in another piece of information. There are no competing similar contexts nearby, which gives it an advantage. However, a person may be carried away by reading this other information and therefore not go to the landing page when native advertising is shown.

Sponsored content is content in the form of text, photos, videos and other information. After clicking on the teaser, the user opens this content. It should have interesting materials and at the same time be useful to the audience.

Therefore, along with a colorful design of the teaser, which will be followed by many clicks, take care of the quality of the content so that the client's expectations are met. Only in this case will native advertising fulfill its task: to increase the reputation of the brand company and sell its products.

3 Tips on How to Use Native Advertising Properly
Let's look at the main rules for using native advertising.

Commitment to editorial style and policy
Native should be in harmony with the rest of the content of the Internet resource. For example, on Facebook* you can create a publication about the product and share your experience of using it. Today, this is common practice: stories of using products are constantly shared on social networks.