Steps to attract a blogger to cooperation

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If you intend to work with a blogger with a large audience, you need to prepare for negotiations. Influencers, as already mentioned, value their subscribers very much. Many of them have been building up an audience for years and do not want to lose their trust for the sake of quick money.

The best bloggers prefer to advertise on the platform a product from a brand with a good reputation, which they also like. It is important for a company to present itself and the product in the right way, since today it is not only the company that is looking for a blogger, but also the blogger that is choosing the company.

Attracting a blogger to cooperation

It is necessary to correctly formulate your pharmaceuticals email list commercial proposal, clearly define the terms of cooperation. This will simplify the work and help to avoid disagreements.

Let's look at 7 basic steps to attract a blogger to cooperation.

Preparing an account
If you want to advertise your own social media account, it must meet a number of criteria in order to be accepted by reputable bloggers.

What is of great importance in this case :

quality content;

clear account theme;

at least 30-40 posts;

at least 1-2 thousand subscribers;

presence of activity under posts (likes and comments);

interaction with the audience (answering questions, communicating in comments);

availability of feedback on the company's activities.

It makes sense to make a product presentation in the latest posts of your own account, so that the blogger can immediately get their bearings in what kind of business you are running and what you want to advertise.

Determining the format of cooperation
There are several formats of advertising in blogger profiles :

publishing a PR post with a photo or video (or a carousel of photos and videos) of your product;

joint holding of the competition;

posting a guest post on your account;

joint live broadcasts and events;

ambassadorship.

As for payment for advertising placement, it is mainly a standard transfer of funds to the performer's account in accordance with the terms specified in the contract. However, some bloggers (especially beginners) work on a barter basis.

In addition, you can rent out goods, as well as provide unique promotional codes for a discount or affiliate program. It is important to think through the terms of cooperation in advance in order to have a clear commercial offer.

Determining the format of cooperation

Compiling a list of suitable bloggers
First, you should select several bloggers to send them your advertising offer. This is necessary so that during the process of work it does not turn out that the one you were counting on refused, and you are left without an executor. In addition, a profile that initially seemed suitable, in the process of analyzing its statistics may turn out to be inactive, not meeting your expectations and generally have fake subscribers.

It is important that the blog topic and the promoted product are relevant. If the influencer writes on a completely different topic, the PR material will look unnatural and will not give the desired result.

Don't waste your time writing a letter to a blogger with an offer of advertising if his life values ​​are radically different from yours. An animal rights activist will not advertise fur, and a vegan will not advertise meat products.