Customer Journey Map Template

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What to Include in a Customer Journey Map
Sure, there are different kinds of maps, and each will have its unique components.

But these are the general must-haves, and you can adjust as you see fit:

Buying process: What is the buying process for your customers?
User actions: What do your customers do at each stage in your buying process? Do they contact your sales rep, or download resources? Scour social media?
Emotions and attitudes: Pain points evoke pain, but quick payment options and a streamlined sales experience spark joy and excitement about your brand. So, what will customers feel throughout?
Customer pain points: Which pain points brought them to your doorstep? And which will manifest as they interact with your product and customer journey?
Solutions: Pain points demand solutions. Brainstorm with your team about how you’ll answer customer demand for certain features, improvements, pricing, and so on.
These are the basic elements of the customer journey map, but once you nail down the fundamentals, the rest of the map begins to take shape.

Customer Journey Map Template
New to customer journey mapping and don’t know where to begin?

A solid template will serve you well. And we’ve slovenia telegram data created this one, just for you!

The perfect framework to ensure you're consistent with industry standards.


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Download the free template


How to Create a Customer Journey Map in 8 Steps
Customer journeys aren’t often linear, and involve a good deal of variation. But if you focus on one customer segment at a time—and follow these eight steps—you can create a map that works for you.