The importance of social responsibility continues to grow

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Social responsibility of business, focusing on taking into account the interests of society and the environment, is gaining great importance in the minds of consumers. They tend to support companies that share their values ​​and quickly solve current problems.

According to Nielsen, 81% of customers believe that businesses should contribute to improving the environment. Analytics from Accenture claim that 62% of people prefer to buy medicare leads email list products and services from companies that are explicit about social and environmental issues.

In 2024, social responsibility will become an even more important factor in advertising, as target audiences increasingly demand more transparency, ethics and sustainability from companies.

How to use social responsibility to grow your business:

Define your social mission and goals by choosing an issue that is close to your business and audience.

Use marketing to highlight your social responsibility: share information about your actions, participate in socially significant projects, collaborate with non-profit organizations.

Be consistent and honest, avoiding exaggeration or lies about your contribution to solving social problems. Respect the rights and interests of all stakeholders: clients, partners, employees.

Direct sales through the call method

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The Growing Importance of Personalization
Marketing tailored to the individual needs and preferences of the audience helps to establish deeper and longer-lasting connections with customers, increasing their loyalty and satisfaction.

Epsilon research shows that 80% of consumers prefer to buy from brands that offer a personalized experience. McKinsey notes that personalization can increase revenue by 15% and profits by 10%.

This trend towards personalization will only intensify in 2024 as consumers expect more relevance, uniqueness, and emotional connection from companies.

To respond to these changes:

You need to actively collect and analyze data about your audience using tools like CRM, web analytics, surveys and feedback.

Conduct segmentation of the target audience based on different parameters: location, age, interests, preferences and habits.

Adapt your content, offers, and communications to all segments or even each customer. Technologies such as artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and others can help in this process.

Some advertisers still face audience segmentation chaos, often relying on gut instinct instead of data. This can lead to off-target positioning and make it difficult to create an effective multi-channel marketing system.