What to consider when calculating the DRR

[subornaakter20]

At first glance, it may seem that calculators are not needed at all, because a marketing specialist only needs to divide one number by another to calculate the DRR indicators. Alas, but everything is not so simple. When calculating, you will have to pay close attention to some important nuances, namely:

The most accurate collection of all income and expenses
The figure that shows the total income does not take into account the distribution of amounts between sales channels. And this is extremely important, since it is for them that the DRR medical insurance leads email list needs to be calculated.

There are several ways to collect such information. Some companies ask the client directly, while others connect end-to-end analytics to CRM.

Metrics on the site

Source: shutterstock.com

All money that was allocated for advertising purposes is recorded in the personal account of any advertising program. Income amounts are reflected in the CRM or other accounting system, for example 1C. With a single traffic channel and one product, this is enough. If the business is associated with the sale of several hundred or even thousands of products and advertising channels for promotion are much more than one, you will have to connect the end-to-end analytics system to the work. It tracks how exactly the client chose to contact the company for cooperation (via messenger, by clicking on a link posted by a blogger, or after watching an advertisement on TV, called the specified phone number).

What is interesting is that the income should take into account all revenue from one customer, and not a one-time purchase.

Let's understand the importance of this point using a specific example.

Let's imagine a girl who visited a beauty salon and got photoepilation for 3,000 rubles. The salon's management spent exactly 3,000 rubles on advertising to attract one client. The initial calculation of the DDR will be 100%, which shows that such advertising is absolutely unprofitable for the salon.

But it is not taken into account that in order to get the desired result from photoepilation, the girl will have to visit the salon 10 more times at least in the next 12-14 months. Each subsequent appointment with a cosmetologist will still cost 3,000 rubles, but you will not have to spend more money on attracting them. It turns out that the salon will make a profit even from one client, not to mention the fact that there will be about a hundred such visitors per year.