What does a traffic manager do?

[mehadihasan123456]

The duties of a traffic specialist can vary greatly depending on the size and goals of the business. But we can highlight a few basic duties:

Distribution of the advertising budget . The traffic manager must be able to plan it and make advertising expenses justified. That is, ensure the payback and profitability of investments.
Analysis of advertising platforms and campaigns . This allows you to focus on the most effective areas and filter out unprofitable ones. Again, we are talking about rational use of the advertising budget.
Development of marketing campaign projects . Usually this task is performed jointly by a traffic manager, marketer, targetologist and other specialists.
Conducting promotions and drawings to attract an audience . Often, the traffic manager delegates this function to other specialists working on the project.
Analysis of feedback from the target audience . This is how cyprus email list specialists find weak points in advertising campaigns and promotion vectors. They eliminate them and focus on more effective ones.
Ultimately, the main indicators of success for a traffic specialist are increased efficiency of advertising campaigns and optimization of advertising costs.

Responsibilities
Analysis of target audience and competitors.
Development of marketing strategy and promotions.
Selection of optimal promotion tools taking into account the niche and industry of business.
Budget distribution both at the initial stage of attracting traffic and with subsequent increase in profit.
Analytics of advertising campaign results and their optimization.
Proper use of affiliate programs.
Skills
Knowledge of advertising platforms (from Google AdWords to popular social networks and messengers) and the ability to work with them.
Understanding of analytics , ability to use both basic analytical information and data from specialized programs.
Experience working with different advertising formats , including contextual and teaser.
Skill in conducting A/B testing of campaigns and optimizing them based on the results obtained.
In addition, top traffic managers understand SEO optimization, Media Buying (purchasing media space for advertising), design and copywriting.