To increase target actions subscribers conversions

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To evaluate the results of promotion by target actions, you first need to track various events on the site and the subsequent changes in traffic. Such events include:

user transitions from advertising traffic channels;

adding comments to product items;

adding reviews;

watching a video presentation;

a certain duration of stay on the manufacturing email list site;

visiting the required number of pages;

visiting specific pages;

Subscribing to a newsletter;

filling out and sending the feedback form from the website;

call the phone number listed on the website;

placing an order through the online store shopping cart.

If your SEO specialist has the appropriate level of competence, he will be able to provide such settings. And the price of his services in this case will be justifiably high.

At the same time, tracking really significant indicators of promotion quality can be difficult, since it is difficult to determine what actions resulted in an increase in the number of orders and sales. In addition, it is always necessary to take into account the fact that behavioral factors can be inflated.

To reduce the cost of attracting visitors to the site, the cost of conversions
As a rule, conducting advertising campaigns on the Internet is accompanied by a surge of interest from visitors. This helps to track traffic sources and evaluate the effectiveness of various customer acquisition channels. Such analysis allows you to determine the cost of a target visitor's transition to your site, as well as the price of a successfully placed order. By testing various sources, you can form a pool of the most profitable channels for you.

This type of analysis is quite complex. It uses the UTM tag method to track traffic. At the same time, the customer must be ready to invest in testing.

Using this method, you can track the following traffic channels:

Contextual advertising.

Social media.

Banner advertising.

Affiliate programs.

SPA systems.

Media advertising.

To increase profits and sales growth
Such an analysis can be done not only by an SEO specialist, but also by an employee of the marketing department. However, it should be taken into account that many contractors avoid cooperation in which the condition for a successfully rendered website promotion service is a direct increase in sales. The reason for this is the fact that even SEO procedures carried out according to all the canons may be in vain if the customer has a number of specific problems:

prices are above market prices;

a non-unique product in a highly competitive niche;

poorly thought-out assortment;

lack of qualified service;

low-grade goods.

In addition, many customers provide incorrect sales statistics, caused by allegedly poor quality website promotion services, in order to avoid payment. And in general, a website that has at least three points from the last list is better not to be taken for promotion without drastic changes. And to identify them, a website audit from professionals is required.