How to do this (assuming you’ve created a referral sales program already):
Double-check your referral lead scoring models to qualify leads.
Prioritize the follow-up with automated workflows.
Call these prospects quickly.
Referral leads will often have a little more trust in you, too, since the recommendation comes from someone they already trust.
Final Thoughts: Use a CRM to Support Q4 Prospecting
To implement these expert tips, you need the right outreach tools to smooth your prospecting path and keep leads engaged and active in your pipeline. Your CRM is central to that process.
Q4 is the time to ensure all deals, contacts, and activities are updated in your CRM and ready for action. Keep the data fresh and use Q3 insights to guide your outreach.
Don’t have a CRM yet? Try Close. , SMS, and email—plus automated netherlands telegram data workflows and reporting features—to make your quarter (slightly) less hectic.As a first-time founder, I had no idea what I was doing when it came to B2B SaaS marketing, so it made sense to start simple and just teach what I knew to my ideal customer. I recorded videos on my laptop about sales topics and posted them on YouTube.
Looking back over a decade later, I can confidently say Close wouldn’t have been able to scale without investing the (sometimes painful) time and energy into that early founder-led content marketing.
Close was built on a killer product, too, don’t get me wrong—but a killer product can’t scale into a successful business if people don’t know about it. And if you’re an unknown startup, people won’t become your customers until they trust you.
By putting myself out there as a founder, I’ve been able to prove to my ideal customers—hungry entrepreneurs, founders, and salespeople—that I care about them and their problems. When people trust that I’m invested in their success, they know I’m not about to risk my reputation by selling them a shitty CRM!
Simply educating people has proven more effective and durable than any other marketing tactic or strategy we’ve tried. When you consistently produce compelling, authentic, and genuinely helpful content, you can build a completely different relationship with your customers.
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