Why create a channel in Telegram

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A Telegram channel is similar to a public page on Facebook or VKontakte, but has certain differences. The features of Telegram channels are as follows:

are located in the general list of conversations, and are not allocated to a separate news feed;

new entries are reported via push list building for mlm notifications (they can be disabled if desired);

You cannot comment on posts.

What is the scenario for reading channels? They log in after receiving a notification about a new post or periodically view several publications at once. Those who use the messenger actively (about 10% of users) prefer the second scenario, while newcomers and those who have subscribed to only 1-2 channels prefer the first.

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Telegram channels did not appear immediately. Dmitry Dumik, the creator of the Chatfuel service (which includes, among other things, the storebot.me bot showcase), shared a story about how Telegram, having seen how quickly the popularity of “content” bots that sent news to subscribers grew, decided to integrate such functionality in a native format.

This is how the channels appeared.

A very important feature of Telegram channels, which relates to its architecture as a whole, is a single counter for viewing entries. The "eye" icon displayed next to them keeps track of all views, regardless of where the news was viewed: in a group chat, a dialogue, or another channel.

How to create a channel in telegram_example

For example, if after creating a private channel you write a message in it and repost it to the chat, the counter will count how many users viewed the publication in the chat.

How can you use this? Post news on the channel, "pin" it, repost it to the chat. Then you can "pin" it (using push notification or not).

To summarize: a channel is similar to a blog or a public page, but still better.

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What advantages does a channel have for readers, as opposed to a blog or public page? There are quite a few.

It is worth noting the fact that many users in social media have subscriptions to various pages that compete for advertising budgets, striving to take first place in the news feed.

This has been observed on Facebook for two years already, and has only just begun to appear on VKontakte. But there is no arguing that there are too many unnecessary posts in users' feeds. And a channel is a subscription directly to notes.

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That is, you do not “like” the brand, do not add as a friend, do not join any community. If you are interested in the entry you viewed, you can subscribe and receive content on this topic.

If a person actively uses the messenger, then he will have many channels and chats in the dialogue list, which is inconvenient. For gadgets on the Android platform, a special Telegram Plus client has been developed, which divides content into tabs.

How to create a channel in telegram_example2

We will tell you in detail why a Telegram channel is better for a brand, social media specialist or blogger.

The number of views of notes on channels reaches 100% of the number of subscribed users.

On average, the viewability is 60-80%. And the overall reach can be much higher, since the view counter takes into account all reposts - to other channels, group and personal conversations.

For comparison: on VKontakte, the chronological feed covers only 10-15% of subscribers, and the free reach figures on Facebook are even lower – about 5%.

Achieving such free reach for a non-viral post on Facebook, for example, is only possible if the public page has approximately 200 thousand likes.

Telegrams are characterized by virality.

This means that posts can be searched for by other channels, reposted to group conversations and personal chats. The Telegram ecosystem is growing, and the potential for virality is growing with it. Currently, the most popular posts are those that are directly related to Telegram.

What else you need to know about the messenger:

According to our estimates, 90% of Telegram users-compatriots have not subscribed to any channel. The reason for this is that they do not have the tools to search for the platforms they are interested in.

Hence the conclusion: by creating a channel in a messenger, you can grow greatly. The potential for growth will be great, even if Telegram in the Russian Federation never grows. And this is not the case.

There are already tools that allow you to promote your channels in Telegram both manually and automatically . For example, the recently introduced Telegram advertising exchange from Combot and Sociate.ru, various channel catalogs (in most cases manual, but there are already automatic tops).

It is already possible to monetize channels and get users from them from among the best in terms of price-quality ratio . For large author channels, advertising is sold privately, and "medium" ones work on the exchange, allowing you to earn money both for channel development and for living.

Telegram prices are currently the most attractive on the market. A click "inside Telegram" (on channels, chats or bots) costs from 1 to 5 rubles, while you can achieve a conversion rate of 95% into subscriptions or starts. Thanks to this, brands have great opportunities.

These are not all the advantages of Telegram, but from the above it is obvious: it is worth trying. The messenger's audience is high-quality, and the level of presence of Digital and IT specialists in it corresponds to the level of specialized web resources (if the Affinity index indicator for the "software" category of 300% tells you anything, then yes - this is it).

When compiling the Affinity index data, the attendance of web versions of pages with group conversation statistics was taken into account. These data are mainly needed to reflect the indicators of the messenger's "active core".

And what about other countries? There is a correlation between the popularity of the channels and the popularity of Telegram itself. It is most popular in Iran, which is why the largest channels are located there.

Looking through the Iranian channel catalog tele-wall.ir, you can see that the audience of popular channels is about 1 million subscribers, but their viewing rates are the same as those of small ones.