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Instagram
According to a benchmark by Social Insider , the average is 0.70% but varies by sector. For example, it is 1.40% in the education sector, 1% for airlines, 0.8% for alcohol manufacturers or 0.41% for interior decoration.


Facebook
The average is 0.15%, all industries combined. It ranges from 0.42% for craft creations to 0.10% for fashion, including a rate of 0.40% for the food industry and 0.30% for telecoms.


TikTok
Despite a recent decline in overall engagement, TikTok remains paraguay telegram number database the most engaged social network with an average engagement rate of 2.65%.

As on Instagram, education generates the most reactions, with 4.90% engagement rate, followed by alcohol brands and hospitality with 3%. At the bottom of the ranking, let's mention fashion with 0.80%.


Twitter (now called X)
Like other platforms, X has an engagement score that varies depending on the sector. According to a study by Hootsuite , the average is 1.14%. The media and entertainment sector has a rate of 1.45%, government entities are at 1.31%, real estate is at 1.27, while the areas with little interaction are wellness and health (0.98%), food (0.79%) or retail (0.93%).

LinkedIn
Also according to the Hootsuite survey, LinkedIn records an average engagement rate of 1.24%. Government institutions stand out with a score of 1.90%, followed by real estate (1.34%) and financial services (1.28%). Less engaging industries include retail (1.08%), media (1.05%) and food (0.90%).