Making music is hard. You work day in and day out, recording the song, adding layers of sounds to create an immersive experience that takes your listeners on a journey they’ll never forget. You upload your song to Soundcloud and wait.
Hours pass and no one listens. Hours turn into days and then weeks. No one seems to care. You are despondent and frustrated. “What have I done wrong?” You scream into the night, shaking your fist at the sky as your liquor bottle spills its contents onto the grass. In a fit of rage, you throw the bottle against the wall. It shatters into pieces, just like your heart.
First, you have to calm down. You're an adult and that kind of behavior is not acceptable. Second, this is about marketing and SEO - or search engine optimization. Listeners aren't going to come to you. You have to go to them. You're not Taylor Swift. You're not Blake Shelton. At least, not yet. Here's what you have to do to stand out.
The importance of SEO in the music industry
Gone are the days when artists relied solely on radio and physical sales. Nowadays, having a strong online presence is crucial. You need to be on Apple Music . While you're at it, you should also be on Spotify, Soundcloud, and YouTube.
You may be talented, but without visibility, your music may never reach its potential audience. That’s where SEO comes in. By optimizing your online content, you’ll ensure that your music appears in search results, making it easier for your fans to discover you.
6 key SEO concepts for musicians
SEO is a powerful tool for musicians. Whether you're an independent artist or part of a band, understanding and implementing SEO strategies can boost your reach.
1. Keywords and navigation for the right search terms
Keywords are the foundation of SEO. They are the terms and phrases that potential fans type into search engines when looking for new music.
Identifying the right keywords makes a huge difference in your online visibility. Start by brainstorming terms related to your music genre, style, and topics.
Tools like Ranktracker's keyword finder can help you find popular search terms within your niche. Focus on long-tail keywords: specific phrases with lower competition but higher intent. For example, instead of "pop music," search for "indie pop music 2024" or something similar.
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Incorporate these keywords into your website content, song descriptions, and social media posts. Remember, the goal is to help search engines understand your content, making it easier for your fans to find you.
2. On-Page SEO Optimizing your website and content
On-page SEO refers to the things on your website that you control. After all, Google is a company that does what it wants. SEO is valuable, but there's only so much you can do about it. This includes your site structure, content, and HTML tags . Start with your website. It should be easy to use, with clear navigation and fast loading times.
Each page on your site should focus on a specific keyword. Use this keyword in your title tags, headings, and throughout your content.