Multi-Platform Retargeting on Lead Growth

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This is an important step towards the digital transformation of a sector heavily impacted by the pandemic (minus 20% of turnover for 2020), and in direct competition with digital platforms which, themselves, broadcast their offers in a personalized and "intelligent" way. AI at the service of television advertising opens up new sources of growth (+ €200M in France according to the Demain firm) by capitalizing on the premium advantage that television has always kept over GAFAM: a secure contextual environment, adapted to all audiences, in which advertisers can place their advertisements in a totally controlled manner (Brand Safety).

TV Advertising and the “4 Cs”

Maximizing the GRP cost for publishers, more effective advertising gambling data malaysia for advertisers, a new way of exploiting data from telecom operators, and above all a less intrusive and more relevant experience for the consumer, AI will now make it possible to respond to the challenge of the "4 Cs" including on the television: tailor-made content , adapted to the screen ( container ) and the consumption context , serving a better quality of customer experience .

This is one of the biggest changes to the way TV ads have been bought, sold, and delivered in decades. Much like programming, advertising was distributed in a “ carpet bombing ” fashion: the same product at the same time in the same place for everyone. In the midst of an unequal battle with digital, personalized ads will be able to improve the TV experience for viewers who are abandoning TV for ad-free streaming services like Netflix.