Classification of goals in Yandex.Metrica

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A goal in Yandex.Metrica is the actions of website visitors that are important for one reason or another for its owner: clicking on a link, filling out a contact form, etc. (target action). Goals are conventionally divided into several groups:

By difficulty level
In Yandex.Metrica, goals can be simple furniture manufacturers in usa email list and compound. The former have one condition. For example:

Number of views. If you specify a specific number of pages in the settings – for example, three – then the goal will be achieved when a site visitor views three pages in one visit.

Page visits — viewing specific pages of the site. Setting up such a goal allows you to track the number of visits to a specified page, for example, ordering a call back.

Classification of goals in Yandex.Metrica_by level of complexity

JavaScript event. In this case, the event to be tracked is written manually. Setting up JavaScript events allows you to find out the nature of the user's interaction with the site, for example, track a button click, a URL click, sending an order to the basket, etc.

A compound goal is a sequence of actions that a site visitor must perform. Only one condition is set for each stage. Setting compound goals helps to understand at what point in the site visit the user encounters difficulties.

Goals by purpose
They are calculated in Yandex.Metrica in the same way, the division into two groups occurs only for the convenience of analysis:

Setting a conversion goal is designed to view data such as target visits, conversion rate, etc.

Setting up a retargeting goal is necessary to set up impressions based on the target audience selection conditions via the Yandex.Direct service.

The more precise the advertising campaign, the more retargeting goals need to be set. Therefore, if a marketer is faced with the task of setting up goals in Yandex.Metrica for Direct, he must master retargeting well. This skill will ensure the construction of a competent advertising strategy.

Classification of goals in Yandex.Metrica_by purpose

In general, retargeting is a process in which online advertising follows users who have been on a particular site for more than 60 seconds, clicked on links, and performed other actions.

Since such people are already familiar with the resource's range, they are more loyal and will make a purchase faster. Retargeting ads most often contain information about discounts, the arrival of a new collection of goods or an expansion of the range of services.