How deeply do you know the specifics of the markets we are interested in, and how can this be confirmed?
What are the economic characteristics of your region, and why do you think cooperation with us will be successful?
What payment terms for our product are suitable for you? What purchase volume and delivery times are acceptable for you?
Who exactly from your team will be engaged in sales of singapore business mailing list our products? Describe their qualifications and the specifics of the organization of work processes.
Which of our products are you particularly interested in and why?
Make a list of 10 companies that could be potential buyers of our products, indicating their profile of activity. (We guarantee that this information will not be used to contact them without your permission).
Tell us about the marketing strategy you plan to use to promote our products.
What kind of assistance, in what time frame and in what amount will you need?
Develop a tentative procurement (or consignment) plan and present its approximate financial indicators.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions about Sales Strategy
The main role of the enterprise's sales strategy is to make the market the determining factor in the formation of the sales system. Accordingly, the tasks of marketing in developing long-term sales plans consist of studying the market infrastructure and the possibilities of its application to ensure the best result at minimum cost.
What factors should be taken into account when developing a sales strategy?
In the process of creating a company's sales strategy, it is necessary to take into account a wide range of factors. Among them, the most important ones should be highlighted:
consumer characteristics: number of buyers, concentration, average check size, level of financial status, behavioral characteristics, including actions at the time of purchase;
company capabilities: availability of financial resources, competitive advantages, market strategy goals, production capabilities. For example, for small businesses with a small range of products and limited financial assets, a system involving independent sales intermediaries is recommended. In turn, for large businesses, it is preferable to organize some of the processes related to sales through their own retail network;
properties and features of the product: type, cost, seasonality of demand and production, required level of technical maintenance, expiration dates, etc.;
the level of competition in the market niche and the sales policy of the main ones (the number of such companies, their sales tactics and strategy, as well as the specifics of relationships in the sales system);
properties and characteristics of the occupied market niche: real and possible capacity, traditions and existing sales practices, regional concentration of consumers, etc.;
comparative costs of different distribution systems.
How is the effectiveness of a sales strategy assessed?
In this context, it is important to regularly analyze intermediaries according to the following criteria:
fulfillment of sales plans;
maintaining the required volumes of product stock;
speed of delivery of the product to the buyer;
interaction with the manufacturer on the implementation of activities aimed at stimulating sales;
a set of services that must be provided to end customers.
In most cases, manufacturers set specific planned indicators for their intermediaries. After the end of the next planning period, individual sales plans can be sent to partners. When drawing them up, the manufacturer should think about incentives for lagging intermediaries and motivation for leaders in sales volumes, allowing them to maintain and improve the achieved indicators. The results of the partners' work can be compared with data from previous periods.
What is the basis of a service company's sales strategy?
The sales strategy of enterprises providing various services should include a number of points related to this activity:
Sales geography.
Methods of service delivery: direct sales using cold calls or exclusively receiving incoming requests.
Conditions for working with incoming requests and requirements for methods of interaction with potential consumers of services.
Affiliate programs aimed at promoting services by partner companies.
The presence of requirements for organizing access points to services, forming “physical” coverage in sales regions.
Description of the possibilities of using online tools that simplify access to necessary resources.
Tools and software that allow you to improve the quality of work with service consumers.
Tools and software that speed up customer service processes.
Tools and software that make it easier for consumers to access services.
Adapting to the market is much easier than managing its factors.