Creating and installing a Facebook pixel

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To show people ads again, you need to somehow find out who visited your web resource or saw the video. To do this, install a pixel on all pages of your site.

Log in to Facebook ADS, click on settings (three lines at the top left), select the “Pixels” section:

Creating and installing a Facebook pixel

Now click on “Settings” and copy the code:

Click on Settings and copy the code

All that remains is to insert it into the Head tag on your paraguay email list web resource.

Once the Facebook retargeting pixel is in place, it will begin collecting audiences of people who have interacted with your site or ad. Over time, you will have enough information about the users to turn them into retargeting audiences.

Setting up conversion tracking
Once you have successfully installed Pixel Facebook, you need to figure out how you will track conversions. Facebook has two options:

1) Through events.

This is a code that informs about the action performed by the visitor. To collect information, you need to specify a specific event.

Setting up conversion tracking

You can set up standard events before and after creating a pixel. In the second situation, the setting will be done on the site.

Set up standard events

2) Through special conversion settings.

This method is relevant for those who need to analyze the entrances to a specific page.

Through custom conversion settings

Creating Audiences
The pixel has been set up, so we can start working with the target audience. The algorithm is as follows:

1. In Facebook ADS, go to Audiences.

Creating Audiences on Facebook

2. Click on the “Create Custom Audience” button.

Create a Custom Audience

Choose the best option from those offered to you:

website traffic;
offline actions;
actions in applications;
involvement;
event;
file with customer data.
Let's look at the latter as an example. If you have customer data (ready-made database), this option will work. Phone numbers and emails of users will be used to create an audience. Select the mentioned section, go to "Add customers from your file and paste the copied data":