Until 2020, the Bedroom brand was not represented on the World Wide Web. Therefore, the following was required of us:
launch a new online store of home textiles;
achieve a stable flow of traffic from organic search;
increase sales and achieve optimal resource conversion rates.
An additional goal was to increase the company's brand awareness, which is very important for business development. The current trend of increasing sales in online stores and the goals set by the client required us to be fast and have a clear strategy.
Our strategy
The project was worked on by a team of experts from different norway email list fields. Each of them was engaged in their own area. Constructive interaction of specialists from different fields made it possible to take into account many factors and bring the client's online store to the desired positions. The work was carried out in the following areas:
Technical audit and primary optimization of the site . Effective SEO is impossible without this stage. Firstly, it was necessary to find out the current state of the resource, whether there are technical errors, and secondly, whether it is ready for promotion. Clear functioning of the online store, correct indexing of individual pages in the search are possible only if the platform is well configured. In addition, it was necessary to evaluate the interlinking, whether the meta tags are optimized, whether the content is of high quality. All this could eventually affect the ranking of the site in search engines.
The client's tasks set before us
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