Use targeting, retargeting and onboarding

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Difficulty #1 : People come to the site, open ads, but don't order anything.

Reason: Most likely, you are getting non-targeted traffic. These are people who are not your target audience.

Solution: targeting – work on narrowing the target audience. The specialist studies the market and the portrait of the potential buyer in order to perform the correct settings of the advertisements.

Difficulty #2 : People come, browse categories, place an order, but don't pay.

Reason: they are not ready to pay for the purchase right kenya email list now. No money, no time, not in the mood.

Solution: retargeting is a set of measures to return customers to the site. This category of visitors will receive periodic notifications or see contextual ads with a reminder of the pages viewed or the abandoned cart. According to various estimates, retargeting can bring 40-70% more conversions than regular display advertising.

Problem #3 : Managers and technical specialists' salaries take up too much of the CAC.

Reason: the sales process is not automated, the lion's share of specialists' time is spent communicating with potential clients and explaining the same questions.

Solution: onboarding is a set of measures to convey the core value of a brand to customers. This is especially relevant for a product that is purchased with a free version. At this time, it is necessary to introduce the customer to the value of paid options. The main onboarding tools are.