Today we will tell you what a landing page is, how a landing page works, what components it should consist of, why landing pages are sometimes more important than corporate websites for business in the 21st century. Of course, we will consider several successful (and not so successful) examples among the existing options.
What is a landing page?
A landing page is a place where traffic from advertising is directed. That is, when a user clicks on an advertising banner or ad, he goes to the landing page. As a rule, these are single-page sites that should hold the attention of the user who came from the ad, provide him with the necessary information and sell a product or service.
What is a landing page
To do this, the landing page must meet three basic requirements:
Availability.
Relevance.
Convenience.
If the page is clear, matches the promises in the advertisement, and is easy to use, then the probability of the visitor performing the target action increases. Remove even one component, and the value of the south africa email list landing page will disappear.
Landing page: why is it needed?
It is important to understand that your website visitors and potential clients are different categories of people. You can drive huge amounts of traffic with attractive advertising. But what is the point if, after going to the site, users see that the offer does not suit them?
There is an opinion that independent landing pages for the company's goods or services are not needed if it has a corporate website, then. This is a mistake. Statistics show that due to the lack of landing pages, up to 90% of visitors leave such sites in less than 10 seconds. A person who clicks on an advertising banner or announcement wants to immediately get to the page with the product, service or service of interest to him. He has no time to explore a large corporate portal in search of the desired offer. The result for the company is a lost client.